Staff Better Lives

Nia, our marketplace, is designed for the organized workforce to increase their incomes and enable them to lead better lives by providing access to a wide range of financial products to invest their increased earnings.

Get Started

Nia helps associates earn more and invest better.

Nia signifies purpose in Kwanzaa's principles. It emphasizes building communities with meaningful goals and objectives.
‍
Nia aims to empower organized minimum-wage earners with new income-earning opportunities and the necessary tools and resources to achieve financial stability and growth.

This commitment ensures that by providing access to income augmentation opportunities and tailored financial products, we can support their dreams and aspirations, enabling them to build a brighter future for themselves and their families.
‍
Whether through personal loans, investment opportunities, or insurance plans, Nia is unwaveringly committed to being a reliable partner in their journey toward financial well-being. Together, we can create a more prosperous and equitable society for all.

Nia - Higher Income and Savings
For Gig Workers

Of India's 600 million-strong workforce, only 5 million are part of the organized sector. The vast majority face the harsh reality of making ends meet day by day, often sacrificing today to survive tomorrow. Nia bridges this gap by offering income augmentation opportunities. With higher income, Nia helps associates access a marketplace of tailored financial products, bringing the workforce into the economic mainstream. Performance and attitude are converted from objective data points from the human resource system to an attitude score - CREDI. Based on that CREDI, we work with our partners to tailor design financial products for those staffed through Nia.

Celebrate Life - Affordable Loans

Access a world of low-cost loans, the price of which is determined by your presence and salary structure. See which loan type suits your needs better.