India’s informal workforce — millions of migrant workers who move from rural to urban India each year — powers our logistics, delivery, construction, and warehousing industries. Yet, this vital segment of the economy remains underserved by digital platforms. From job security to affordable housing and access to food, migrant workers often find themselves juggling multiple problems with no unified support system.
At Marketplace Company, we are building a single solution — a full-stack super-app — to address every need in the migrant journey. Our product isn’t just a tool. It’s a digital infrastructure for upward mobility, trust, and real-world impact.
A Worker’s Daily Pain, Solved in One App
Before we talk tech, let’s talk people. Every day, workers ask:
- “Where will I sleep tonight?”
- “Can I trust this contractor?”
- “Where can I find a hot, affordable meal?”
- “Will I get paid on time?”
These aren’t technical problems — they’re life problems. And a real blue-collar super app must be built around them.
So we started with the essentials:
- Jobs with Verified Employers
Our app aggregates job leads from reliable vendors across logistics, construction, and delivery sectors. Each listing is pre-verified to prevent fraud — a massive leap in worker protection. - Affordable Urban Housing
With our housing integration, workers can find dormitory beds or shared apartments within budget, within proximity to job sites. - Low-Cost Meal Access
We’ve partnered with local canteens and verified food vendors to offer consistent, hygienic meals workers can access directly through the app.
From Features to Ecosystem
What began as a basic onboarding solution is now scaling into a robust digital ecosystem.
We’ve reimagined the entire worker onboarding journey: from ID verification and background checks to documentation and job matching — all in local languages. This seamless entry experience builds trust early on and drives stickiness from day one.
We’re also rolling out WhatsApp support — an easy, accessible channel for queries, reminders, and updates, aligned with the communication patterns of our audience.
Beyond onboarding, our app enables:
- Vendor discovery: workers can explore and rate service providers in their locality.
- Community referrals: workers earn micro-incentives by inviting friends to the platform.
What’s Under the Hood: Tech That Scales
Our super-app is more than just a bundle of services. It’s built with scalability, personalization, and real-time intelligence at its core.
- Personalized Worker Dashboards
Every user sees a tailored feed based on city, skill, experience, and income preferences. - AI-Driven Job Matching
Using machine learning, we constantly refine job recommendations, increasing match accuracy and retention. - Multilingual UI
Our app currently supports Hindi, Bhojpuri, Marathi, and Bengali — a must-have for worker inclusivity.
And because data protection matters, we’ve implemented rigorous privacy frameworks to ensure worker safety.
The Bigger Vision: Unlocking India’s Worker Economy
We don’t just want to be a product; we want to be a platform that shapes the future of work. As we build out this ecosystem, our roadmap includes:
- Financial Inclusion Tools
From UPI access to micro-credit options, workers will soon be able to manage income, send remittances, and plan savings from within the app. - Skill Badging and Upskilling
Our upcoming career mobility modules will reward workers with verified badges and links to government-certified training — unlocking access to higher-paying roles. - Insurance & Health Benefits
Partnering with providers to integrate low-premium health and accident insurance. - Offline Kiosks
For tech-challenged users, our local support centers will assist with onboarding, documents, and payments — bridging the last mile.
Why It Matters to Investors
India’s migration economy is a $150B+ untapped opportunity. Urban India depends on this workforce, but very few platforms have been built ground-up for them. Our retention-focused, trust-first model — supported by partnerships and verified vendors — creates a defensible moat.
Our traction speaks for itself:
- 50,000+ active workers onboarded
- 70% month-on-month engagement
- 15 city rollouts in under 12 months
Investing in this space is not just impact-driven — it's smart business. We’re building a sticky product in a market with explosive potential.
Join our mission via Marketplace Careers
Get Involved
We’re just getting started. If you’re a partner, policymaker, or investor, this is your chance to shape the future of India’s workforce.
- Reach us via Contact Page
- Follow Marketplace Substack for product updates
- Explore Sachin Chhabra’s Substack on product vision, scaling social tech, and platform impact
- Dive deeper into worker economy insights
Final Thought:
We’re not just building an app — we’re building infrastructure for dignity. Because every worker deserves more than a job. They deserve a system designed for their growth.
The future of India's workforce is mobile. It's multilingual. It's local.
And it’s already being built.
Powered by our Nia Kiya movement — new intent, real impact.
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