India’s gig economy is booming, yet gig workers face growing challenges—from legal uncertainty to financial instability and digital fraud. In 2025, platforms and companies must evolve with these realities to ensure compliance, fairness, and retention. This blog explores three critical issues shaping the future of gig work in India, along with actionable solutions every company must implement.
1. How India’s New Labor Codes Are Changing Protections for Gig Workers
The introduction of India’s Code on Social Security, 2020 signals a pivotal change in how platform-based workers are recognized and protected. As the legislation moves toward national enforcement in 2025, gig aggregators must begin adapting immediately.
The law mandates that companies contribute 1–2% of their turnover to a central Gig and Platform Workers Welfare Fund, which supports social security benefits such as healthcare, disability insurance, and pension coverage.
To comply:
- Ensure workers are formally registered on the national labor portal.
- Integrate structured reporting systems for contributions.
- Redesign contracts to clearly define worker classification.
At Marketplace Company, our onboarding process ensures compliance from day one, with a strong focus on educating gig workers about their rights.
We frequently share updates on our “LinkedIn page” with “social media pages” to help employers stay ahead of compliance trends and policy changes.
Want to become part of a compliance-first workforce transformation? Explore careers at Marketplace Company.
For partnership inquiries or policy collaborations, get in touch.
2. The Rising Cost of Living and Its Impact on Gig Worker Retention
India’s rapid urbanization and inflation have made cost of living a central concern for gig workers. Many struggle with rising fuel prices, rent, and food costs, pushing them to seek higher-paying, more stable opportunities elsewhere.
According to internal insights from our LinkedIn community, 60% of gig workers cite financial pressure as the top reason for platform-switching or quitting altogether.
What can employers do?
- Offer micro-benefits like fuel vouchers, health credits, and grocery subsidies.
- Implement dynamic earnings that adjust in real-time based on demand.
- Provide access to financial planning tools via a worker app or onboarding dashboard.
Marketplace Company’s Smart Earnings Engine uses real-time data to inform workers of income trends and optimize hours.
Want to help shape these innovations? Check out our latest job openings in product and worker solutions.
See how we support workers on Instagram, share real-time worker stories, and drive community morale.
You can also contact our support team to explore collaborations for cost-of-living initiatives.
3. Combating Fraud and Ensuring Fairness in Gig Payments
With gig platforms operating largely on digital payment systems, new forms of fraud have emerged—unexplained deductions, delayed payouts, impersonation scams, and opaque earnings logic.
Gig workers are increasingly calling for payment transparency, and companies that act now will build long-term loyalty and trust.
Solutions include:
- Move to instant UPI-based payouts.
- Use AI-powered earnings dashboards to break down worker pay.
- Leverage blockchain verification to validate job authenticity.
Our team at Marketplace Company has built a Verified Job Flow to validate listings and prevent impersonation fraud.
We’ve also integrated real-time alerts into our onboarding interface.
Stay up to date on anti-fraud innovations and platform features via Instagram.
Interested in deploying fraud-mitigation tech? Reach out here.
Building a Human-Centered Gig Economy
In 2025, gig platforms must look beyond profits. The real differentiator will be ethical infrastructure, transparent systems, and real-time problem solving.
At Marketplace Company, we lead with:
- Worker-first compliance solutions
- Instant, transparent payments
- Fraud prevention systems
- Benefits platforms focused on real needs
We're building for dignity, fairness, and sustainability.
Want to drive real impact? View open roles and help shape India's gig future.
For partnerships, research, or joint ventures, contact our partnerships team.
Follow us on LinkedIn and Instagram to see our worker-first mission in action.