India’s migration economy isn’t broken because of lack of talent. It’s broken because of missing infrastructure, weak onboarding, and the absence of trust between workers and platforms. That’s what Nia is here to change.
The Campaign
Today, we launch Nia’s first-ever ground campaign across UP, Bihar, and Chhattisgarh, titled: "Ghar Se Door, Sapnon Ke Paas" — a movement to make the journey from village to city smoother, safer, and more supportive for every gig worker.
Nia ke saath, shehar ki har mushkil aasan — naukri, rehna, khana, aur poora bharosa.
Whether it’s accessing trusted employers, finding verified housing, or navigating city-based job placements, the goal is clear: remove friction from blue-collar migration, and restore dignity to the journey.
The Reality on the Ground
Every year, 100 million migrant workers power India’s booming economy. They build our offices, deliver our food, and keep our cities running. But behind these numbers is a dark system of unsafe housing, exploitative debt, and zero post-placement support.
Most platforms treat workers as routing units — not human beings. The churn rate? Up to 60% annually.
Nia's Solution: Infrastructure, Not Just Intermediation
Unlike job boards or gig apps, Nia isn't just another middleman. We’re building the infrastructure of blue-collar hiring:
- Verified employers with transparent terms
- Pre-vetted job seekers ready for deployment
- Safe, affordable housing in key migration hubs
- Full-stack onboarding via field presence and support
- Worker profiles with portable benefits and training history
Why It Matters (To Everyone)
For Enterprises
Say goodbye to churn. With zero hiring friction, you gain access to a stable, verified workforce. Retention begins at Day 1.
For Investors
India’s blue-collar labor force is its largest untapped economic lever. Building rails for their movement is a once-in-a-generation opportunity.
For Workers
From WhatsApp recruitment to transparent onboarding, the Nia model ensures every migrant reaches a city with clarity, shelter, and support.
Join the Movement
We aren’t just launching a campaign — we’re showing India that migration can be dignified, organized, and beneficial for everyone involved.
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Built While Building
This campaign was not imagined in a boardroom — it was shaped on the ground, through hundreds of worker journeys, real-world experiments, and systems thinking.
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Because behind every delivery, every shift, and every migration story — is someone chasing more than just work.
They’re chasing a future worth staying for.