Every year, over 100 million migrants move from rural and semi-urban India to cities in search of work. They bring with them grit, resilience, and an unstoppable work ethic. But when they arrive, they don’t find systems. They find chaos.
This isn’t a crisis of employment or skills. It’s a crisis of infrastructure — a lack of onboarding, absence of verified services, and a cultural disconnect that weakens the entire blue-collar value chain. The result? High attrition, broken trust, and billions lost in untapped productivity.
At Marketplace Company, we’re solving India’s migration challenge not just with jobs — but with a platform built on trust.
The Real Barrier to Blue-Collar Growth
India has the talent. It always has. What it doesn’t have is migration infrastructure.
When a young worker leaves Jharkhand, Bihar, or Chhattisgarh for a job in Mumbai or Bengaluru, he’s stepping into the unknown. He’s dealing with:
- Unverified agents and scam job offers
- No knowledge of local housing or food
- Zero onboarding or guidance
- Language and cultural barriers
- Emotional trauma from leaving home
Without trusted support systems, these workers drop out. Platforms lose people. Employers lose productivity.
The Cost of Weak Onboarding
Let’s talk numbers.
A single dropout in the first month costs employers ₹15,000–₹30,000 in training, lost output, and rehiring. Scale that across India’s informal labor economy, and you’re looking at losses worth hundreds of crores annually.
Why is this happening? Because we’ve confused recruitment with onboarding. Getting someone to the city is not enough. What workers really need is:
- Safe housing
- Verified, no-deposit PGs
- Daily meals and tiffin services
- Local language onboarding
- Ongoing support
This is what Marketplace Company offers: the first 30 days of migration done right.
"Ghar Se Door" — But Not Alone
We understand that leaving home isn’t just a logistical move — it’s an emotional one.
That’s why we built a Hindi-first onboarding experience, offered entirely over WhatsApp. From job offer to PG check-in to tiffin delivery, our worker-first design ensures that no one feels lost.
On ground, our Nia Saathis (field agents) greet workers in their native tongue, explain processes, and help them settle in. This isn't customer service — it's cultural fluency. And it changes everything.
A Verified Ecosystem for Migrants
The core of our model is simple: “Poora Bharosa” — complete trust.
At Marketplace Company, everything is verified:
- Employers are background-checked
- Jobs come with transparent salaries and benefits
- PGs are no-deposit and vetted
- Tiffin services are hygiene-rated
- There are no middlemen, and no upfront payments
This builds trust at scale. Workers stay longer, companies save money, and productivity goes up.
Why This Matters for Investors and Partners
India’s migration economy is entering a new phase — one where infrastructure will define success.
We’re not just a recruitment app. We’re a migration operating system. One that:
- Reduces churn for employers
- Increases worker productivity
- Builds community-level loyalty
- Enables verified monetisation via services
- Offers high LTV with low CAC
With 70% of gig platforms citing retention as their biggest challenge, the demand for solutions like ours is only growing. We're already powering migration journeys across UP, Bihar, and Chhattisgarh — and we’re just getting started.
Proof of Work: Stories That Inspire
Visit our Instagram and Substack to read real stories — from Raju in Dhanbad to Soni in Rewa — who found not just work, but dignity and direction.
This is what investing in trust looks like.
Join the Ecosystem
Whether you’re:
- A B2B company looking to support blue-collar hiring
- A real estate partner offering PGs
- A local entrepreneur with food services
- Or an investor ready to back India’s migration future
We want to work with you.
Explore partnership opportunities
Discover our onboarding tech
See how we support migrant well-being
Have a question? Get in touch
Let’s build the infrastructure India’s migrants deserve.
Let’s rebuild trust.
- Marketplace Company
Documenting India’s gig economy from the ground up. Subscribe now
- Sachin Chhabra
Real stories from India’s economic blind spots. Built while building. Subscribe now